About Us
Founded by data scientists, engineers, and product experts from leading tech companies,
Edansoul Analytics specializes in end-to-end data science solutions—from building
forecasting systems to measuring causal impact to optimizing business performance.
Our Products
At Edansoul Analytics, we offer a comprehensive suite of data-driven solutions designed to
empower businesses with actionable insights and optimized decision-making. Our products leverage
cutting-edge statistical methodologies and machine learning techniques to deliver measurable results.
Marketing Mix Modeling
Our advanced marketing mix modeling solutions enable you to quantify the impact of various marketing
channels on your business outcomes. Through sophisticated econometric modeling, we help you understand
the incremental contribution of each marketing touchpoint, optimize budget allocation, and maximize
return on investment across all channels.
Geo-Based Lift Testing
Leverage our geo-based lift testing framework to measure the true incremental impact of your
marketing campaigns. By utilizing geographical experimentation and statistical inference, we provide
rigorous causal evidence of campaign effectiveness, enabling you to make data-backed decisions with
confidence and precision.
Optimization, Explore and Exploit Framework
Our optimization framework employs advanced explore-exploit algorithms to dynamically balance
learning and performance. This sophisticated approach enables continuous improvement in decision-making,
ensuring your strategies adapt efficiently to changing market conditions while maximizing long-term
business value.
Observational-Based Causal Studies
We specialize in extracting causal insights from observational data through rigorous statistical
methods. Our causal inference techniques, including propensity score matching, difference-in-differences,
and synthetic control methods, help you understand true cause-and-effect relationships even when
randomized experiments are not feasible.
Forecasting and Predictive Modeling
Our forecasting and predictive modeling solutions deliver accurate predictions for operational and
financial metrics at scale. We specialize in building robust models for critical business needs,
including customer lifetime value (LTV) prediction, churn prediction, and demand forecasting.
Our advanced time series and machine learning approaches enable you to anticipate future trends,
optimize resource allocation, and make proactive decisions that drive business growth.